Profitable Leadership

the life of a manager, at any level, does not have to be the stressful, overwhelming and out of balance experience so many suffer.

a simple, yet sophisticated, approach to leadership which reduces stress and improves time efficiency. You see rapid results as your people’s capability improves; and you become the strategic leader your organization needs.

show you what you should spend time doing. You learn advanced communications skills; and how and where to use them as you interact with everyone around you in the organization. Profitable Leadership™ becomes a productive, rewarding and engaging experience for you, your staff and the organization.

Profitability is defined as the return you get from deployment of your assets.

A Leader has three assets: Time, Knowledge and Values.

How you deploy them determines whether you demonstrate a profitable Leadership style or a bankrupt Leadership style.

Managers who constantly act as the “expert”; solving all the problems brought to them by subordinates, are leadership bankrupt. Managers who constantly “nag” staff about performance issues; yet never get them resolved, are leadership bankrupt.

Profitable Leadership® is the use of non-directive coaching as the primary communication method.

Profitable Leaders deploy their time to develop the thinking and problem solving skills of subordinates, applying knowledge only where needed, then coaching staff to create their own solutions, taking ownership as they do so.

Resulting in higher productivity, lower attrition and a sustainable leadership pipeline.

The Power Of Simplicity

Complex theory tends to remain theory; simplicity gets applied.

The power of simplicity in our work is delivered through teaching managers sophisticated principles and application through simple frameworks.

Years of analysis, testing and practice have gone into refining an approach to leadership that delivers the power of simplicity.

Your managers will readily understand the concepts and skills we give them; and be able to apply them globally across the organization for immediate results.

Programs are designed by Tony Latimer, MCC and are in full compliance with ICF competencies for coach accreditation.


Tony Latimer, MCC BCC

Tony Latimer, MCCTony is a Master Executive Coach, with over 20 years experience working globally with leaders in transition.

The transitions are for leaders stepping up into a new role; and for organisations undergoing rapid organisational change.

He is recognized as an innovative thought leader in the use of coaching within organisations.

From first training as a young manager in the early 80′s, he has constantly analysed and tested his approach to bring the power of Profitable Leadership® to you today.

A naturalised Singapore citizen of British origin, his background includes 30 years in Leadership and Sales positions in Europe, Scandinavia and Asia-Pacific in Technology and Software companies.

Tony is one of the few coaches worldwide who have been examined and accredited by the International Coach Federation (the global independent professional body for coaching) as Master Certified Coach (MCC) and as a Board Certified Coach (BCC) by the Centre for Credentialing and Education.

He has developed TheCoachingApp™ which delivers success to internal and external coaches by helping their clients develop leadership skills, build new habits and create measurable behavioural change.

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